Included are three case studies of corporate communication utilizing social media tools.  Examples come from Virgin Media, Southwest Airlines, and Dell Computers.

Presentation

Source Links

Virgin Media

Twitter Use at Virgin Media

Virgin Twitter Account

Southwest Airlines

Nuts About Southwest

Southwest Twitter Account

Dell Computers

IdeaStorm to Employee Storm Article

Idea Storm

Employee Storm Article

Dell Twitter Account

Tags: airlines, CGT581, communication, computers, corporate, dell, media, social, southwest, tools, virgin

Posted in CGT581
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