After passing the halfway point in the semester, here are three important social media lessons learned in CGT 581: “Social Media in the Workplace”. Market with people, not too them. Although this class is about social media in general, this idea has stuck out to the point where the phrase lives on my desktop. Marketing [...]
Included are three case studies of corporate communication utilizing social media tools. Examples come from Virgin Media, Southwest Airlines, and Dell Computers. Presentation Social Media For Communication Source Links Virgin Media Twitter Use at Virgin Media Virgin Twitter Account Southwest Airlines Nuts About Southwest Southwest Twitter Account Dell Computers IdeaStorm to Employee Storm Article Idea [...]
After reading the following articles: Fuller, Hardin, and Scott’s “Diffusion of Virtual Innovation” as well as Venkatesh and Smith’s “User Acceptance of Information Technology: Toward a Unified View” I’ve come to better understand why individuals and organizations adopt new technology. Top 3 Factors in New Technology Adoption Normative Isomorphism – individuals and organizations adopt technology [...]